DrawnBy:
Reusable Colouring Mats, Kids Educational Activity
Founded in 2018, DrawnBy: is a lovingly created brand that hopes to bring you and your family enjoyment away from screens. The first reusable colouring mat brand in Singapore, DrawnBy: has established a unique art style by the founder, Jessica, who was motivated to turn her humble drawings into an educational and creative tool that appeals to both the young and the old!
DrawnBy:’s signature Silicone Colouring Mats, which feature lots of fun and lovable characters, is an ideal tool to help kids colour, scribble or draw anything they want in their free time, whether at home or out for a meal. The mats double up as table mats and are easy to clean and bring around – there are endless ways to enjoy this amazing product!
Hi, I am Jessica Tan, the founder of DrawnBy: and a mother of 2 boys.
I have always enjoyed drawing as a hobby and pastime. DrawnBy: started from a doodle I created when I was expecting my 2nd child in 2017. It was a random piece of doodle featuring animals that I drew and later shared on my Facebook page.
To my surprise, I received an overwhelming response from my family and friends. I was motivated and continued with a series of 12 doodles based on different themes.
Someone then suggested that I should compile the doodles into a colouring book. I sat on it for a long time until I stumbled upon the idea of putting my drawings on something reusable and sustainable instead of traditional paper.
I pursued and created DrawnBy:, as I saw it was an opportunity to introduce the silicone colouring mats in Singapore, which were unavailable then.
I am happy that my doodles have transformed into a wonderful outlet for little hands to grow and learn. I hope my customers will enjoy my art as much as I have enjoyed creating them!