Ladies Active Wear, Sustainable Fashion
The Kint Co, previously known as Fitty Store, started in June 2020 during the pandemic to focus on creating a line of activewear that embraces women of different shapes and sizes. It was rebranded in March 2022 as The Kint Co to focus on sustainable materials and practices.
The brand believes every woman deserves to look good and feel great while working out in sustainable and affordable activewear. Each set of Kint activewear is made from 15-25 used plastic bottles salvaged from ocean waste and ethically produced with Global Recycled Standard Certification.
Fun Fact: A Tree is planted for every item purchased from the store. At The Kint Co, you can Look Good, Feel Good and Do Good without paying a hefty price tag.
Hi, I am Zen, the founder of The Kint Co. I am a FTWM of two lovely boys. I started this business because I love sports and fashion but struggled to find quality gears that are wallet-friendly and complement real women’s bodies.
The rebranding of The Kint Co allows us to focus on using sustainable and recycled materials for our gears, up to the packaging and tags we use.
Kint is adapted from Kintsugi – the Japanese art of mending broken pottery with gold paint to produce a finished product that is more beautiful than before. This spirit of embracing imperfection and golden healing forms the heart and soul of what we do at The Kint Co, turning used plastic bottles from ocean waste into beautiful and functional activewear on you. We are all flawed and yet, perfect in our way. Every scar is a battle won, and every wrinkle or stretch mark tells our story. The Kint Co is about Feeling Good, Looking Good, and Doing Good.