Swimwear and Lifestyle Brand | Size-inclusive | Sustainable
UBU Swimwear is a sustainable, size-inclusive swimwear and lifestyle brand whose goal is to make women feel comfortable in swimwear, and in themselves, so they can focus on the better and more meaningful things in life. UBU also has all the accessories and extras you need for a great day by the pool, beach, and for your travels – wet bags, Turkish towels, kimonos, coverups, sunscreen, and more. All their products are ethically, sustainably, and consciously made, honouring the brand’s social and environmental commitments to do better and give back.
Hi! I’m Paula – founder and CEO (Chief of Everything!) at UBU Swimwear.
The idea for UBU started over a decade ago when I realised I wasn’t the only woman who felt uncomfortable wearing tiny bikinis and wanted something that provided enough support and coverage to run about enjoying life in – but could not find such swimwear anywhere! It was also around this time that I started to become a lot more conscious about how things are made and their environmental impact. I wanted to provide high-quality products that last. UBU isn’t just named YOU BE YOU by coincidence. My goal is to provide swimwear you can be comfortable enough in to enjoy yourself. To just be you. ‘Cos we all know when we feel good, we feel confident. That’s where amazing things can happen.