Dana Baldwin

Growing up, I was always on some kind of hustle. Whether the corner lemonade stand, or later in my teens working multiple jobs and designing and selling jewelry, I have always appreciated the freedom of choices that working provides, and have had a great respect for entrepreneurs borne from my early experiences.

My professional career has been rooted in the corporate world, working for one of the most respected financial services institutions of our time, which continues to be led by the founders. I have found great fulfillment in dedicating time and energy to support women in my company and community, and more recently, as an angel investor in female-founded start-ups. Little gives me more joy than seeing those around me harness their potential and succeed, and that’s what inspires me about Lucy’s vision and the incremental impact that it can have on each customer.

Having two daughters and a third on the way, I am even more committed than before to push for equity and progress around women’s rights. Financial independence is a key component to this and I’m really excited about what Lucy stands for.

Artist: Syahrul Desain, from Indonesia